Campari Custom Type Design
Out of the Dark Typefaces is happy to present custom typeface Campari Bold
Bespoke Type Design for Campari Group
Custom typeface Campari Bold with its rather extended proportions and sharp serifs shares characteristics with ATF’s all-time best-selling typeface Copperplate — “being used extensively for stationery and form work, especially in the small neighbourhood print shops of the letterpress era”.
Yet the sharp point endings of letters like C G J K Q R S — derived from lettering of early century Campari Advertising — make Campari Bold a much more vivid and dynamic typeface with an ahistorical attitude.
Alternate long-tail characters (K L Q R T X Z) together with superior and inferior characters (A to Z) provide plenty of playful design possibilities. At the same time these letter combinations serve as space-saving “shortcuts” which makes it a useful typographic feature.
EXTENT: Bold
YEAR: 2018
LICENSE: Exclusive
AGENCY: Landor Milan
CLIENT: Campari Group
DESIGNER: Philipp Herrmann
YEAR: 2018
LICENSE: Exclusive
AGENCY: Landor Milan
CLIENT: Campari Group
DESIGNER: Philipp Herrmann
Campari Custom Type Design
